For most people, going to the dentist is a somewhat boring long experience. Ever since I started coming here though, I've had much shorter times (an hour and half visit at another place takes only 45 minutes), and more fun times. Mainly because the people seem to be actual people and not just robots with skin, they actually talk and explain procedures quite clearly when needed, and they get their work done fast and quickly. And hey, they offer a rewards program too, giving more incentive to actually care about your teeth, these people know what they're doing, and it shows.